About us

A discreet firm, for the moments when everything is in view.

Vesta Stratégies brings crisis management, image, economic intelligence, public affairs and security together in a single team. We act for executives, institutions, public figures and the world of sport, from Paris and wherever their interests are exposed.

The name

In Rome, as long as Vesta’s flame burned, the city was protected.

Vesta was the goddess of the hearth. In her round temple in the Forum, a flame had to burn without interruption; her guardians took turns day and night so that it would never go out.

We took her name because it describes our work: watching over what our clients hold most precious, their reputation, their security, the continuity of what they have built, and making sure that nothing goes out.

Our foundations

An independent firm, built on trust.

Our values

Vesta Stratégies is an independent firm, owned by its founders. Loyalty, discretion and candour guide every one of our assignments: we tell our clients what they need to hear, including when it is difficult. Everyone who joins us is chosen with the same rigour.

Our expertise

Our partners come from institutions, cybersecurity and professional sport. Around them are specialists in crisis communication, press relations, security, economic intelligence and public affairs. Together, we build a strategy specific to each situation and support your teams all the way to its implementation.

Based in France, open to the world

We know French institutions, media and business circles from the inside, and how they fit together. We also support foreign executives and organisations whose interests are at stake in France. Beyond our borders, we work with correspondents chosen for their competence and their ethics, never putting a partnership ahead of your interests.

Our principles

Four commitments, from the first conversation.

Confidentiality

We name no clients, no cases, no results. A confidentiality agreement is signed at the very start of our collaboration, before any detailed discussion.

One partner, from the first call to the close

You are never passed on to someone you did not choose. The partner who answers you follows your matter through to the end.

A single position

Communication, security and image move forward together, from a shared analysis. No one speaks until the position has been agreed.

The law as our framework

We work alongside your lawyers, never in their place. Private security is entrusted to companies authorised by the CNAPS, the French private security regulator; our research relies on open and lawful sources; our public affairs work complies with the transparency rules set by the HATVP, the French High Authority for Transparency in Public Life.

The partners

The people who will answer you.

Alexandre El Ghoul

President

Alexandre El Ghoul spent several years in the corridors of power in France. There he learned what a sensitive decision demands: making the call quickly, under media scrutiny, with many parties involved.

He combines first-hand knowledge of institutions with executive experience in cybersecurity, both gained in France. His career, spanning Parliament, ministers’ private offices and the private sector, has led him to advise decision-makers, lead teams and coordinate projects, in France and internationally.

Bokar Guissé

Partner

An expert in the sports sector, Bokar Guissé brings to Vesta Stratégies his knowledge of the issues specific to athletes, those around them and clubs.

He contributes to supporting them on image, reputation and crisis anticipation, working with their agents and advisers. His approach takes into account the demands of competition and media exposure, on the pitch and off it.

Our network

Specialists we know and answer for.

Depending on the situation, we bring in people we have chosen for their rigour and discretion. You keep a single point of contact; we coordinate and answer for each of them.

Lawyers in criminal law, media law and business law
Close protection companies authorised by the CNAPS
Monitoring and economic intelligence analysts
Digital security specialists
Mobility and event partners

First conversation

Let’s talk about it before others do.

A confidentiality agreement is signed at the very start of our collaboration, and the first conversation commits you to nothing. A partner replies within the working day, by whichever means you choose.

Speak to us in confidence

Ongoing situation? Direct line +33 6 68 80 82 82