Image & Marketing practice
An accurate image, sustained over time.
Executives, institutions, public figures, the world of sport: we define what your image should say, choose where and when it says it, and rebuild it when a crisis has damaged it.
What we do
Understand, define, appear, rebuild.
Understand
Measure the gap between who you are and how you are perceived.
- Reputation assessment
- What is said about you, where and by whom: press, search results, social media, professional circles.
- Reputation monitoring
- What is said about you, followed continuously, so that an issue is dealt with before it grows.
- Audience mapping
- The people whose opinion really matters to you, and what they already know.
Define
Few ideas, well expressed, held for a long time.
- Positioning
- Three or four ideas you stand for, and the subjects on which you do not speak.
- Key messages
- Ready-to-use wording for interviews, speeches and difficult questions.
Appear
Choose your appearances rather than have them imposed on you.
- Press relations
- Profiles, interviews, opinion pieces: chosen, prepared, followed up.
- Public speaking
- Speeches, conferences, panel discussions: writing and preparation.
- Online reputation
- What the first search results for your name show, and what the law allows you to do about it.
- Partnerships and events
- Choosing the partners, brand associations and private events that serve your image.
Rebuild
After a crisis, come back without justifying yourself.
- Gradual return
- A schedule for reappearing, in the media and in the places where what comes next will be decided.
- Perception tracking
- Regular measurement of what has changed, so you can adjust without waiting.
Our approach
An image holds because it is true.
We build your image from what is accurate: your decisions, your commitments, your public statements. That is what holds up when someone comes to check.
Our work is to make what is accurate visible, in the right place and at the right time.
Typical situations
What this practice takes on.
Examples of situations, not cases handled: we never name our clients.
- A high-profile appointment, awaited by the press and by the teams.
- An executive whose public image comes down to a single episode, long past.
- An institution that has to explain an unpopular reform.
- An athlete at the end of their career preparing for what comes next.
One unit
When the image is put to the test.
First conversation
Let’s talk about it before others do.
A confidentiality agreement is signed at the very start of our collaboration, and the first conversation commits you to nothing. A partner replies within the working day, by whichever means you choose.
Ongoing situation? Direct line +33 6 68 80 82 82